Malaysia+tourism+industry+SWOT+analysis

Now a days tourism industry in malaysia had been grow alot and its become one of the majjor attraction for polititions and economist in Malaysia,as below we want analys this industry according to the SWOT analysis. Strenghts Weaknesses Opportunities Threats
 * One of the strenghts is that the most of people in malaysia understand English language so they can communicate with tourists.
 * Because in Malaysia there are 3 diffrent culture living together so tourists can get familiar to diffrent cultures like Indians,Local Malaysians and chinies this can be one of significant attractions for tourist whom visit Malaysia.
 * Because Malaysia is quitly consider as new arrivals to this industry maybe the requiments and services are not completly acomplished yet for that reason low quility strenghts in my view is one of the main weaknesses for examples taxi services in Malaysia there was several times that the costumers are not compeletly satisfied with this service.
 * the Malaysia geographic situation is close to the country neighbours so in my view close proximitry to asian neighbours is one of theopportunities.
 * The major thereat to the Malaysia tourism industry is the threatof new arrivals to this industry for example singapour is one of the competitors in this industry for Malaysia.

Today Malaysia is the one the country that people all over the world want to go there and see their nature, tourism in Malaysia help a lot to their economy. Analysis of the main Strengths, Weaknesses, Opportunities and Threats within the tourism sector.

Strengths


 * Malaysia is an Islamic country but there are many nightclubs, bars, fashions show and also there are many beaches that people who want to bronzing can go there and enjoy their time.


 * Second strength that I want to mention is Malaysia is near to some countries that also have good destination attraction for instance: Singapore, Thailand and Indonesia.

WEAKNESSES


 * In my opinion the main weakness of Malaysia is some part of this country is safe, clean and also with the people that familiar with other nationality, but some others do not have this good positions.


 * The service quality is the second weakness in Malaysia it means some taxi drivers don’t have a good and clean taxis and also some parts of the city there isn’t good with a high quality LRT.

Opportunities

Air Asia give chance to the tourists that want to flight to Malaysia In a good price.
 * The major opportunity of Malaysia is, the people who want to go to Malaysia can flight with the one of the cheapest airline in the world.

Threats


 * Regional safety is the one of thereat that I think Malaysia tourist is face by. It means Malaysia is located in Asia pacific and is sometimes danger for Tsunami, terrorism.


 * Another threat is the neighbors country of Malaysia also try to improve their tourism industry like Singapore, Singapore is the major threat in this sector of Malaysia tourism.

GUYS I THINK HERE WE ARE SUPPOSE TO DISCUSS SWOT ANALYSIS FOR REDANG RESORT......NOT FOR MALAYSIA TOURISM... how tourism affects REDANG in general, because we all dont know redang, the teacher said its good for us to assume...as the tour guider we are suppose to sell Redang to the tourists...

__SWOT ANALYSIS FOR REDANG RESORT. __

__STRENGTHS __

IT solutions – Redang has upgraded its properties with technology that not only creates multipurpose, multi-functional interiors but also entertains travelers. A good example of this relates to the introduction of Microsoft Surface at Redang hotel. The new technology offers guests a virtual concierge and entertainment experience.

Redang Resort is Green Globe Certified, meaning that the staff is continually trained by local government run environment organizations. Once in a week they invite the local vendors to the hotel to display and sell their craft items. They monitor and conserve all water use on property and electrical equipments such as Jacuzzi blowers, spa steam rooms, outdoor lighting for walkways, refrigeration equipments etc are used on times. They also recycle food and office paper, reducing the use of all the hazardous chemicals.

Luxury brand positioning – Redang Resort 's strategy focuses on the development of lifestyle brands at a leisure price point supported by innovative marketing that makes an emotional connection with customers

They employ guest coordinators, who are trained to be experts in human relations, to make guests feel at home, coordinating the guest activities and making sure that everything works the way it should. They practice Total Quality Management throughout all levels of staff.

Winner of thousands of awards including.

- 6 times Platinum achievement award 2004-2009

<span style="font-family: Verdana,sans-serif; font-size: 12pt;">- <span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">2000 Thomas cook award for best hotel chain and best wedding and honeymoon hotel

<span style="font-family: Verdana,sans-serif; font-size: 12pt;">- <span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">2006 Malaysian airways best independent hotel group

<span style="font-family: Verdana,sans-serif; font-size: 12pt;">- <span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">Six time winner of the Gold Travel Life Award by Virgin Holidays.

<span style="font-family: Verdana,sans-serif; font-size: 12pt;">- <span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">Trip Advisor awarded them the 2007 and 2008 World's Most Romantic All-Inclusive Resort.

<span style="font-family: Verdana,sans-serif; font-size: 12pt;">- <span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">Travel + Leisure Magazine awarded them one of the top 25 hotels in Asia for 2002, 2006 and 2008.

<span style="font-family: Verdana,sans-serif; font-size: 12pt;">- <span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">They earned the Travel Weekly Magellan Award for Overall Eco-Friendly Resort in 2008.

<span style="font-family: Verdana,sans-serif; font-size: 12pt;">- <span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">2007 Asia Travel Awards for Best All-Inclusive Resort-13th year in a row-and the Consumer Favorite All-Inclusive Resort.


 * __<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">WEAKNESS __**

<span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">Luxury brands – mid-scale and upscale hotel brands leave Redang Resorts vulnerable to any potential global economic downturns, particularly given that economy travel accommodation is gaining increased penetration in major destination markets.

<span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">They need to better position themselves against competition, other luxury resorts and other popular destinations for honeymoons and families.

<span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">They need to communicate the their view on environmental issues. For example, Redang beach resort received a Green Globe Certification for commitment to natural resources, but they don't advertise or communicate it! In this economic downturn, Malaysians want to feel good about spending their money in socially responsible ways and the Green Globe Certification is highly prestigious.


 * __<span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">OPPORTUNITIES __**

<span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">Creating a joint venture with Stephen Foong’s Bridal, creating a presence on all of the major wedding planning websites, Parents' Magazine and on local television.

<span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">Promote their resorts at all Bridal and Child/Baby expos in major cities in Malaysia and in neighboring counties like Singapore and Indonesia, in order to reach the largest numbers of their target market. They can make use of high definition, interactive sales pitches that will allow honeymooners and families to book their vacations on the spot. They could also attend the National Wedding Show in Kuala Lumpur every April.

<span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">During the economic downturn, they need to play up the "all-inclusive" angle of their resort that is creating a marketing campaign that emphasizes on the money saving aspects of their vacation destinations, and that guests don't need to worry about extra expenses.


 * __<span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">THREATS __**

<span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">One threat that cannot be controlled is the weather. Tsunamis are bad for business all over the pacific ocean however, they can offer guarantees so their guests will feel more secure when booking a vacation.

<span style="background-color: white; font-family: 'Times New Roman',serif; font-size: 12pt;">According to marketing teacher (2000), “The commercial sexual exploitation of children and young women has paralleled the growth of tourism in many parts of the world. Though tourism is not the cause of sexual exploitation, it provides easy access to it. Tourism also brings consumerism to many parts of the world previously denied access to luxury commodities and services. The lure of this easy money has caused many young people, including children, to trade their bodies in exchange for T-shirts, personal stereos, bikes and even air tickets out of the country. ”