The+Top+Down+approach



To retain 40% of our customers in 3 years’ time first of all we should build a trustful and good relationship with our customers. When we talk about relationship between customers and suppliers we should have CRM system current system in Redang beach resort has the traditional CRM systems that employee should sit behind the desk and answer phone calls and faxes about customers problems customer satisfaction and issues that they facing. The main goal of CRM systems is to effectively managing differentiated relationships with all customers and communicating with them on an individual basis.(paul green berg.2010) E-CRM systems are focusing on all kind of managing relationships with customers making use of information technology. Within such a system we can achieve our customers profile to notify them on different occasions and discounts for different occasions for example customers birthday especial pricing offers. To retain 40% of our customers in 3 years we should provide a secure environment to ensure the customers that our place is safe for this major we should improve our security systems we can RFID systems or improve our CCTV management systems. Achieving 10% profit of our whole year sell from the online ordering systems. To provide an excellent service to the customers and provide a time consuming booking period company should implement a Hotel booking management systems. Some property management systems like CRS have the ability to manage this issue for example CRS management system. To enhance the purchasing for customers and to prevent of loose money upon the online booking system company needs to implement online purchasing system. To decrease our branches and reduce cost of the branches with implementing e-marketing systems also this system has the ability to improve online ordering system. Essentially Top-Down analysis is the first leg of the earl’s 3 approach models. According to the (Earl,1989) It propose the identification of business plans and goals followed by deduction of information systems needs using an analytical approach with formal methodology and requiring inputs from a coalition of line, general and IS managers. In the first step the objectives of the business should identify and agreements up on the objectives for the SBU. Next step involves with the critical factors to success in achieving the goals that identified from the researches and documents and online information that can achieve from the Redang Beach Resort website. Clarifying critical success factors in this step will help managers to improve their understanding of their current business. The third part is to determining information systems needs that came out of the critical success factor exercise. Managemanet strategies for information technology EARL 1989 CRM PAUL GREEN BERG 2010 http://www.softwaretech.com/
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